Research into two live drawing events, Street Wars and The Doodle Bar. An evaluation of my competitors and then also a SWOT analysis of their businesses and then from that some opportunities that I have uncovered from my analysis.
SECRET WARS.
THE DOODLE BAR.
Strengths and Weaknesses.
STREET WARS.
THE DOODLE BAR.
OPPORTUNITIES.
From doing a SWOT analysis on both chosen events I can now pick out and see that there are a number of things that I want my business to be and that it should be. The main thing is that it's different to others in some way, this brings people together and means that my business will entice people to go to it as it's something new to experience. I also have to make sure that I can get as many agencies and creative collectives/networkers to the event as with them comes promised opportunities for the young creatives at my event, which is what it's really all about.
SWOT enabled me to develop an understanding of what these other businesses do well and to take this and apply it to my own and then from their weaknesses I will make sure mine have them sorted. The main thing it helped me do was get ideas for how to come across unique selling points for my events, such as having a transportable event and exhibition space.
Without the SWOT analysis I would not have been able to assess the businesses of my competitors well. Doing this has put me ahead and I am now aware of what's going on around me in the same kind of event as mine. This is important and I will intend to carry these analysis's out time and time again to keep up with the market.
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